Lucid Gravity Price Slashed — Even Cheaper Models Are Coming Soon!

Lucid Motors just made a bold move with its electric SUV, Lucid Gravity. The company officially announced the first-ever price cut since the Gravity’s debut, making one of the most luxurious EVs on the market suddenly a bit more within reach. But here’s the twist — this isn’t just a discount; there are even cheaper models coming soon that could completely shake up the electric SUV game.

Lucid Motors’ Luxury Ambition Meets Market Reality

When the Lucid Gravity SUV was first revealed, it carried a serious price tag — starting well above $80,000 for the base configuration. That made sense, considering it was meant to rival top-tier electric SUVs like the Tesla Model X, Rivian R1S, and even Porsche’s electric Cayenne. But as the EV market becomes more crowded and competitive, luxury brands like Lucid are realizing one thing: to stay relevant, price flexibility is key.

The price cut shows that Lucid Motors is paying close attention to the shifting EV market. Electric car sales have grown, but not every driver is ready to spend nearly six figures on a battery-powered SUV. Even loyal EV enthusiasts are now hunting for better value. And that’s where the new, more affordable Lucid Gravity trims will come into play.

The First Lucid Gravity Price Drop — Here’s What Changed

Lucid Motors quietly reduced the starting price of the Gravity lineup by several thousand dollars. The base model, which once started around $80K, now comes closer to the $70K mark, depending on configuration and region. That’s a noticeable cut for a brand that’s always positioned itself as the “luxury EV of the future.”

This isn’t just about lowering numbers. It’s part of a broader strategy to make Lucid Gravity more accessible while still maintaining the brand’s reputation for performance and design. The company’s CEO, Peter Rawlinson, hinted earlier this year that the brand would “democratize electric luxury.” Seems like this price adjustment is the first real step toward that vision.

Cheaper Versions on the Horizon

According to multiple industry insiders, Lucid is preparing more affordable Gravity variants for 2025. These new trims will reportedly use smaller battery packs, slightly simplified interiors, and possibly fewer luxury materials to bring down the cost even further — maybe into the $60,000 range. That’s dangerously close to the pricing of the Tesla Model Y Performance and could make Lucid Gravity a more mainstream option for EV buyers.

Even though these models will be “cheaper,” they’re not expected to be barebones. Lucid is known for its high-end interiors, futuristic design, and exceptional range. The lower-priced Gravity trims could still carry the same signature look and advanced tech, including Lucid’s proprietary DreamDrive driver-assist system, a huge panoramic glass roof, and ultra-fast charging capability.

How the Price Drop Impacts the EV Landscape

This move is more than just a price cut — it’s a message to the industry. The electric SUV market is heating up, and every brand is finding ways to appeal to a wider audience. Tesla has been cutting prices for months, Ford’s Mustang Mach-E got cheaper, and Rivian is rumored to be preparing smaller, lower-cost models. Now Lucid joins that race.

What’s interesting is how Lucid’s pricing strategy affects its image. The brand started off as a “luxury-only” player, a niche rival to Mercedes EQS and BMW iX. But by offering cheaper Gravity versions, Lucid could enter a new market segment — high-quality, mid-luxury EVs that don’t break the bank.

Lucid Gravity Specs Still Impress

Even with the new pricing, the Gravity doesn’t lose its wow factor. This all-electric SUV still boasts over 440 miles of range per charge on higher trims, one of the best in the segment. Its dual-motor all-wheel-drive system delivers thrilling performance, with instant torque and near-silent acceleration that hits 0–60 mph in under 4 seconds.

Inside, the Lucid Gravity interior feels like a mix between a high-end lounge and a spaceship cockpit. The minimalist dashboard, massive curved display, and recycled eco-materials showcase Lucid’s focus on sustainability and design. Even the upcoming cheaper models are expected to keep these aesthetic touches, though perhaps with slightly less premium materials.

Lucid’s Strategy to Stay Competitive

Lucid Motors has faced challenges recently — from slowing EV demand in certain regions to stiff competition from Tesla and Chinese brands like BYD. Price is one of the few levers left to pull when technology and luxury are already at a high level. Cutting prices helps Lucid attract new buyers who were previously priced out of the market.

Plus, Lucid’s future success heavily depends on scale. More units sold means lower production costs per car, and that’s the kind of efficiency Lucid needs to stay alive in the long-term EV race. Offering a wider range of trims also helps the company reach customers in different income brackets, similar to what Tesla achieved with the Model 3 and Model Y lineup.

Can Lucid Gravity Beat the Tesla Model X?

That’s the big question everyone’s asking. The Tesla Model X still dominates the luxury EV SUV space, with its futuristic design and huge Supercharger network. But Lucid’s edge lies in its craftsmanship and range. The Gravity’s driving experience is smoother and quieter, with interiors that feel handcrafted rather than mass-produced.

If the upcoming cheaper versions deliver similar performance at a lower price, Tesla might finally have a serious rival in the luxury-to-premium SUV category. It’s no longer just about having the fastest car or biggest screen — it’s about who can offer the best experience for the price.

What to Expect Next from Lucid Motors

Beyond Gravity, Lucid Motors is also reportedly working on expanding its lineup. There are whispers about a Lucid compact SUV in the works, as well as updates to the Air sedan. These new projects, combined with the lower Gravity prices, show that Lucid is in long-term survival mode — adapting fast to consumer demand and the ever-changing EV economy.

Enthusiasts can expect more announcements soon, especially as Lucid prepares for new model-year updates in 2025. The company may also roll out special incentives or financing offers to attract even more buyers to the brand.

Why This Move Matters

Lucid’s decision to slash prices isn’t just about numbers. It’s about accessibility, brand evolution, and staying ahead in an industry that changes faster than a charging cable can plug in. The Lucid Gravity price drop could mark a turning point — one where luxury electric vehicles stop being a dream and start becoming a realistic option for a broader audience.

With cheaper Gravity models set to roll out soon, it feels like Lucid is finally listening to what the market’s been asking for all along: high-end electric performance, without the six-figure price tag.